Our story

Bikes are a transformative force

What we believe in

We believe in the transformative power of cycling and are dedicated to promoting cycling as a clean and efficient mode of transportation for absolutely everyone. 

Replacing just one car trip with a bike trip once a week can start to add up if we all pitch in. And in addition to reducing car emissions and traffic congestion, riding a bike is just plain good for you.  

In fact, we’re betting that riding a bike will make you a better person all around. You’ll be healthier, happier, and quite possibly a little more attractive just for getting outside and riding.

Don’t believe us? Just ride a bike for 30 minutes two days this week and let us know what you think. We are betting you are going to like the way you feel!